How this brother-sister duo is shaking up India’s $50B wedding market with a dating app
India’s band-baaja-baaraat extravaganza is a spectacular $50 billion worth market opportunity. Second only to the US, this industry accounts for a significant amount of traction in related sectors as well, including luxury fashion (a whopping $1 billion industry), and the high-end jewellery segment. And to think of it, it all starts with the humble act of matchmaking.
While many would argue that internet dating has taken precedence over traditional methods of finding a suitable match, there’s a huge chunk of population which begs to differ. (more…)